Every client asks the same question. Signal answers it on one screen: SEO, local, paid, calls, CRM and the dollars they turned into. Live, not monthly. Plain English, not a deck.
A rules layer finds the deltas that matter. A language model writes them up. A person reads it before it publishes. Wins, watch items and ideas, each one citing the panel it came from.
The page clients open first. Value generated against fees invested, the return multiple, and the maths shown in full so nobody has to take our word for it.
GA4 the way a client reads it. Sessions, engaged sessions, key events, sources, cities and landing pages, with a conversion rate on every row and period-over-period and year-over-year deltas on every number.
A seven-by-seven grid across the market, synced from Whitespark. Share of local voice is the share of grid points in the top three, so the number and the map can never disagree.
Every tracked call scored, summarised and searchable. Answer rate, lead score, sentiment, when calls come in, and the words callers actually use.
Sessions from ChatGPT, Perplexity, Gemini, Claude and Copilot, tracked like any other channel. Plus a weekly 40-prompt panel: which assistants cite the firm, and for which pages.
Every view shares the date range, the source and device filters, and the same definitions. Change the range once and all fourteen follow.
Four scores blend into one health index. Winning, being worked on, or losing, and losing escalates to a human.
Form fills, phone taps, SMS, chat and email from Clixsy Script, deduped per session, by source, city and page.
Not all leads. The ones that match the case profile the firm actually wants, plus speed to lead against a five-minute target.
Queries sitting at positions 11 to 20 with the clicks they would earn on page one. The content team's work queue.
Actions per thousand impressions for every listing, maps against search, mobile against desktop.
Core Web Vitals from the field, Lighthouse in the lab, and the top opportunities matched to the dev board.
Spend, paid key events and cost per event, joined to Google Ads on campaign id so the number is real.
A six-segment split, both attribution views side by side, and an engagement rate on every row.
It is one piece of the Clixsy ecosystem. The same events, the same hours and the same source of truth feed every tool we run.
Targets, practice areas, markets and the wanted-case profile live in the wiki. Signal reads them, nobody retypes them.
One tag on every client site reports the same events to Signal, the GBP pipeline and Surge.
GA4, Search Console, CallRail, GBP, Whitespark, PageSpeed and the CRM land in one warehouse with one set of definitions.
A verdict, the numbers behind it and the plain-English read. Technical details can be switched off for the clean view.
Each source lands on its own cadence and Signal shows it as soon as it does. GA4 and the pixel arrive daily, CallRail exports every few days, and Google Business Profile trails by about five days at the API. The dashboard says which is which, so a flat line is never mistaken for a missing feed.
Every metric label carries its definition on hover, and every panel has a "how this is built" note listing the fields it reads. Turn technical details off and the notes disappear for the clean client view.
It replaces the deck. Deep-dive reports still ship when a question deserves one, built on the same data and marked Powered by Signal, so the numbers in the report and the numbers on the screen never argue.
Nobody's. The screens on this page use a fictional firm with internally consistent demo numbers. Your dashboard shows your accounts and only your accounts.
Forty-five minutes with the founder. We plug in your sources and read the verdict together. No pitch deck.